Chipotle mission statement is “to serve ‘Food with Integrity.” This mission statement’s clarity is all about the singularity and intense focus that are connected to Chipotle’s work. The firm’s consistent dedication to providing the best meals makes the customer feel valued and cherished.
one of the first national restaurant chains to make a commitment to purchasing only organic and local food.
The first national restaurant chain to promise to use only meat that has been properly grown and meets some of the greatest requirements for animal welfare.
The novel idea that there is a correlation between how food is grown and processed and how it tastes gave rise to Chipotle. Better is real. better for the environment, better for you, and better for others. Although it could be a difficult path to choose, it is the right one.
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| Company: | Chipotle |
| CEO: | Brian Niccol |
| Year founded: | 1993 |
| Number of Employees: | 97.660 |
| Trade Symbol: | CMG |
| SIC CODE | 5812 |
| EMPLOYEES | 73,000 |
| STATUS | Public Independent Company of NYSE |
| Industry Sector: | Fast-Casual Food |
| Headquarter: | Newport Beach, California |
Table of Contents
Chipotle Mission Vision Statement
- As stated in the chipotle mission statement, Chipotle strives “to do more than just roll lunches while aiming to nurture a better society.” Although Chipotle hasn’t yet provided an Authorized vision statement, a glance at the company’s general practices leads to this implicit vision statement. It is a statement that encompasses everything the business does and regards as important. Several elements link to Chipotle’s mission statement.
- Chipotle’s mission is to “do more than roll lunches while trying to build a better society,” according to its vision statement.
Real Food
- Many fast-food franchises and cafes guarantee an authentic experience. One of the very few who truly carries out that promise is Chipotle, though. Each and every customer’s taste is satisfied by the brand’s restaurant offerings.
- Over the years, Chipotle has gained its clients’ trust because of its mission statement. The brand wants to provide customers the option to customize their meals while maintaining the authenticity of the Mexican flavors.
- Many of Chipotle’s customers love the restaurant because it goes above and above to support local communities’ overall growth. By doing this, the business demonstrates its relational approach and proves that it is more concerned with building meaningful connections with the world than it is with focusing simply on generating profits to expand itself. For instance, it has received praise for regularly taking part in fundraising activities to support social and environmental advancements all around the world.
Chipotle Mission Statement Core Value
- Chipotle aspires to improve its ingredients for its customers, unlike other brands whose basic values are more centralized and focused on how to improve business processes
- “Commitment to top ingredients, doing it for everybody, sourcing from farmers, and emphasizing both quality and responsibility,” reads Chipotle’s values statement. “Real is better,” declares Chipotle. Good for the environment, better for you, and better for others. The right way to do something may be difficult, but it’s the only option.
- Chipotle: Teach and Test
Chipotle Slogan
- Chipotle’s mission and motto are both the same. Food with integrity is the slogan.
Integrity is the main word here. It is a strong term that conveys so much, conjuring ideas like:
- Honesty
- sincerity
- outstanding moral standards
- strong moral concepts
- Trustworthiness
Additionally, it’s a word that unquestionably serves to define Chipotle as unique.
Customers do really expect “delicious feel-good moments.”
Yes, they expect quick service and delicious food, but if all that comes at the expense of doubtful moral standards, poor treatment of employees or suppliers, or unethical marketing methods, customers and investors won’t be delighted.
