Chick-fil-A mission statement is to be the best fast-service restaurant in America at attracting and retaining customers. According to Nation’s Restaurant News, revenue increased by 16.7% in 2018 to reach close to $10.5 billion. Its annual sales have nearly tripled during the last ten years.
A in Chick-fil-A stands for A one quality food services.
The second-largest chain in the United States, Chick-Fil-A was once known as the Dwarf Grill and is among the finest quick-service chicken restaurants. It has been in business for many years and is known for its excellent buttermilk chicken fried sandwiches. Trett Cathy established the business in 1946.
|Geographic areas served||The U.S.|
|Headquarters||College Park, Georgia|
|Current CEO||S. Truett Cathy|
|Annual Revenue||5.8 billion|
|Profit | Net income||1.24 million|
|Products & Services||Chicken ǀ Sandwich ǀ Nuggets ǀ Beverages|
Table of Contents
Chick-fil-A Mission Statement
Chick-Fil-A Mission Statement aims to be at the top of the pile and build its leadership over business competitors in its field. As a result, the company’s goal statement highlights that it will take all necessary steps to become the best by a wide margin.
Chick-fil-A Mission Statement Analysis
- Become the best in America: Over a thousand burgers are served by Chick-Fil-A every day, and they all taste remarkably different. The sides with the toppings are excellent, and the meat is delicious with Fast Service.
- Win Customers: Although the restaurant showcases skilled cooking, it is its marketing team and different PR events that can draw in customers.
- Retain Customers: For a company like Chick-Fil-A, customer retention is important because a large fraction of their income comes from repeat sales. Dedicated clients receive a number of advantages like free food, a positive relationship with the chefs and staff, and more. Also, Chick-Fil-A has turned returning customers’ preferences into a profit-multiplier element.
The Chick-Fil-A Vision Statement
The company’s vision statement is much larger than the industry standard. “glorify God by faithfully managing everything that has been entrusted to us.” To “have a good influence on those who come in contact with Chick-fil-A,”
Chick-fil-A Vision Statement Analysis
To glorify God
It goes without saying that Chick-Fil-A is a Christian business, and its founder placed a high priority on this.
This faith motivates the business to always conduct itself with dignity and honesty while giving its clients top-notch meals. This faith also supports the business in working hard and preserving its passion for feeding others.
To Influence People
Chick-Fil-A is constantly striving to satisfy its customers in whatever manner or form. When we eat a meal we like, it helps us feel joyful throughout the day, – Chick-Fil-A
They consistently provide high-quality burgers with consistently soft meat and distinct flavors. Since the beginning of the decade, customers have returned to try their burgers.
Brightening the Day of Others
Chick-Fil-A takes pride in its ability to raise and boost its customers. The intention is to bring a smile to people’s faces as they go about their demanding day. They handle consumers with the utmost respect and care, which is one of the primary factors behind their huge success.
“Customer first, honest and fair, continuous improvement, working together, and responsibility” are among Chick-fil-A- core values. These values have certainly contributed to the success of Chick-fil-business A’s strategy.
With the focus on the high goods and services that Chick-fil-A provides, the customer is definitely at the heart of the company.
Chick-fil-A management makes this a reality by providing an environment where each employee may develop, interact with others, and sharpen their abilities in a way that advances the company’s overarching goal of serving its clients without boundaries.
ALSO READ: Publix Mission Statement